Course Overview

This advanced-level course is designed to empower senior professionals and decision-makers with strategic thinking, leadership planning, and competitive business insight. It equips participants with tools and frameworks to analyze internal and external factors, craft effective strategies, and implement them for long-term business success in uncertain and dynamic environments. Through interactive simulations, case studies, and practical exercises, participants will gain real-world skills to lead with clarity, foresight, and agility.

Course Benefits

• Develop strategic plans aligned with internal and external business realities
• Create scenario-based models for planning and analysis
• Perform competitive analysis and market research
• Align departmental and organizational strategies
• Formulate KPIs, strategy maps, and succession planning models
• Execute and monitor strategies effectively
• Lead business transformation with confidence and measurable results

Course Modules

1. Introduction to Strategy

• What is Strategy & Why It Matters
• The Strategy Formula for Success
• Strategic Thinking vs Tactical Execution

2. Strategic Planning & Analysis

• Environmental Scanning (External & Internal)
• SPECCTRe Analysis & SWOT
• Scenario Planning for Risk Mitigation
• Strategic Management Thinking Models

3. Vision & Mission Alignment

• Reviewing Vision & Mission Statements
• Corporate Values & Stakeholder Mapping
• Strategic Issues & 3-Year Goal Planning

4. Marketing Strategy Integration

• Customer Behavior & Market Segmentation
• The Mind Behind Buying: Emotional Triggers
• Product Life Cycle & Service Differentiation
• Ansoff Matrix & Product Development Planning

5. Building Execution Framework

• Creating Business & Marketing Strategy
• Pricing Models: Cost vs Value (Bowman & Winkler)
• Setting Measurable Objectives & KPIs
• Monitoring Performance with Strategic Indicators

6. Leadership’s Role in Strategy

• Cascading Strategy Across Departments
• Linking Leadership to Strategic Outcomes
• Aligning Corporate Goals with Departmental Plans
• Planning Budgets, Initiatives, and Measurement Tools