COURSE OVERVIEWIn this modern world, customers never lack choice as to who they select to supply goods and services that they desire. Providing excellent customer service has to be the top priority for companies in order to compete in today’s customer-oriented environment. To attract new customers and retain existing business, companies have to delight their customers with services that are constantly and consistently exceed the customer’s expectations.
In this workshop, participants will learn how to build robust relationships with customers from a wide variety of backgrounds. They will take away tools, strategies and techniques that allow them to maximize effective communication, build trust, become more resourceful, turn problems into opportunities and recover from difficult situations.
TRAINING DURATIONTotal Training Hours : 22 Hours
Training Duration      : 1 Week
Total Training  Days  : 4-5 Working Days
TRAINING SCHEDULEWeekdays (Sunday to Thursday)
Regular Sessions: 4 – 6 Hrs Per day (9am to 2pm or 3.00pm to 9.00 pm)
Food & refreshments Included
Weekends (Friday & Saturday)
Fast Track Sessions: 8 Hours per day (9am to 5pm)
Food & refreshments Included
CERTIFICATIONGlobally recognized certificate from “Kings Global Career Academy”
COURSE MATERIALHard & Soft Copies of Study Material
1. Email
2. Social Media (For Emergency requirements)
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
MODE OF PAYMENTCash / Cheque / Credit Card / Bank Transfer.
  • Sales and Marketing Executives
  • Front-line sale personnel
  • Sales Managers
  • Service Managers
  • Personal services professionals
  • Practice delighting the customer always
  • Accurately pinpoint what the customers really want
  • Quickly detect customer’s personality patterns (Meta-programs) and use that to effectively communicate with them
  • Exhibit more resourcefulness in front of customers
  • Instantly gain instant rapport and trust with customers
  • Understand customers at a personal level to connect, communicate and persuade them
  • Turn every problem into opportunities to delight the customers
  • Resolve conflicts calmly with difficult customers
  • Clearly see and understand the customers’ point of views
  • Develop a positive mental attitude and empowering belief towards customer service

Module 1 –  Foundations of Sales & Marketing
Lesson 1 – Introduction to Marketing: Definition and Applications
Lesson 2 – Marketing, Production, Sales & Societal Marketing Orientation
Lesson 3 – Market Orientation and Sales Orientation: Definition and
Lesson 4 – Threat of Substitutes for Products or Services: Porter’s Five Forces 

Module 2 –  Ethical Sales & Marketing
Lesson 1 – Ethical Behavior in Marketing: What Are Marketing Ethics?
Lesson 2 – Business Ethics: Corporate Social Responsibility
Lesson 3 – Ethics and Cause-Related Marketing
Lesson 4 – Overview of the AMA Code of Ethics
Lesson 5 – Social Criticisms of Marketing
Lesson 6 – How Consumerism & Environmentalism Affect Marketing 

Module 3 –  Sustainable & International Marketing
Lesson 1 – What is Sustainable Marketing? – Definition & Concepts
Lesson 2 – Business Sustainability: Definition & Concept
Lesson 3 – Creating and Sustaining Organizational Culture
Lesson 4 – International Marketing: The Importance of Global Marketing
Lesson 5 – Internet and Global Marketing: Ecommerce on an International
Lesson 6 – International External Marketing: Culture, Economics, Tech &
Lesson 7 – International Marketing Mix and the 4 Ps of Marketing
Lesson 8 – Breaking into Foreign Markets: International Marketing Strategies
Lesson 9 – International Trade Organizations and Trade Agreements   

Module 4 –  Strategic Marketing Planning
Lesson 1 – Competitive Advantage: The Importance of Strategic Marketing
Lesson 2 – Business Plans: How to Develop a Business Mission Statement
Lesson 3 – What is SWOT: Situation Analysis in Marketing
Lesson 4 – Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages
Lesson 5 – How to Identify Strategic Alternatives in Marketing
Lesson 6 – Target Market Strategies for Successful Business
Lesson 7 – The Marketing Mix: Product, Place, Price & Promotion
Lesson 8 – Online Video Marketing Strategies
Lesson 9 – How to Write a Market Analysis
Lesson 10 – How to Write a Marketing Plan Lesson 11 – Focus Strategy: Definition & Examples 

Module 5 –  Consumer & Business Marketing 
Lesson 1 – Marketing Environment: External Influences on Marketing Strategy
Lesson 2 – B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
Lesson 3 – Business Marketing: Producers, Resellers, Governments & Institutions
Lesson 4 – Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
Lesson 5 – Attitudes, Values & Belief: Social Factors in Marketing
Lesson 6 – Consumer and Industry Reaction to the Market and Economy Lesson 7 – The Political and Legal Environment of Marketing
Lesson 8 – Foreign and Domestic Business Competition: Definition and Regulations
Lesson 9 – Consumer Behavior Theory and Marketing Strategy
Lesson 10 – Understanding the Consumer Decision-Making Process: A Marketing Must
Lesson 11 – Consumer Psychology and the Purchase Process
Lesson 12 – Cognitive Dissonance & Post-Purchase Process
Lesson 13 – Buying Behavior and Marketing: Types of Consumer Buying Decisions
Lesson 14 – Influences on Consumer Buying Decisions: Cultures, Values & More 

Module 6 –  Segmentation and Product Marketing
Lesson 1 – Market Segmentation: Why Market Segments Are Important to Marketers
Lesson 2 – Market Segmentation: Geographic, Demographic, Psychographic & More
Lesson 3 – How to Segment Business Markets Step-by-Step
Lesson 4 – Positioning and Differentiation in Consumer Marketing
Lesson 5 – What is a Business Product: Definition for Marketers
Lesson 6 – Consumer Products: Convenience, Shopping, Specialty & Unsought Products
Lesson 7 – Product Development and Business Growth: Process & Strategies Lesson 8 – Branding and Brand Equity in Business Marketing 

Module 7 –  Product Planning & Promotion

Module 8 –  Direct & Online Marketing
Lesson 1 – The Types & Benefits of Direct Marketing
Lesson 2 – Online Marketing for B2C vs. B2B Models
Lesson 3 – Online Marketing for C2C & C2B Models 

Module 9 –  Advertising & Sales Promotion
Lesson 1 – What is Advertising? – Definition & Examples
Lesson 2 – Effects of Advertising on Consumer Buying Behavior
Lesson 3 – Types of Advertising: Institutional and Product Advertising
Lesson 4 – Advertising Media Choices and Marketing Strategy
Lesson 5 – How Public Relations is Different from Advertising
Lesson 6 – Why Companies Use Public Relations
Lesson 7 – Sales Promotion in the Promotional Marketing Mix
Lesson 8 – Consumer Sales Promotion: Definition and Purpose
Lesson 9 – Trade Sales Promotion and the Promotional Marketing Mix
Lesson 10 – Effects of Advertising on Children 

Module 10 –  Social Media Marketing Overview
Lesson 1 – Social Media Marketing: Definition & Examples
Lesson 2 – Social Media Marketing Channels: Facebook, Twitter, Pinterest & More
Lesson 3 – How to Choose a Social Media Channel for Marketing
Lesson 4 – Components of a Successful Social Media Strategy
Lesson 5 – How to Incorporate Social Media Into a Marketing Campaign Lesson 6 – Branding in Social Media Marketing
Lesson 7 – Measuring the Success of Social Media Marketing
Lesson 8 – Trends in Social Media Marketing
Lesson 9 – Social Media Marketing: Description & Strategy