Module 1 – Foundations of Sales & Marketing Lesson 1 – Introduction to Marketing: Definition and Applications Lesson 2 – Marketing, Production, Sales & Societal Marketing Orientation Lesson 3 – Market Orientation and Sales Orientation: Definition and Differences Lesson 4 – Threat of Substitutes for Products or Services: Porter’s Five Forces Module 2 – Ethical Sales & Marketing Lesson 1 – Ethical Behavior in Marketing: What Are Marketing Ethics? Lesson 2 – Business Ethics: Corporate Social Responsibility Lesson 3 – Ethics and Cause-Related Marketing Lesson 4 – Overview of the AMA Code of Ethics Lesson 5 – Social Criticisms of Marketing Lesson 6 – How Consumerism & Environmentalism Affect Marketing Module 3 – Sustainable & International Marketing Lesson 1 – What is Sustainable Marketing? – Definition & Concepts Lesson 2 – Business Sustainability: Definition & Concept Lesson 3 – Creating and Sustaining Organizational Culture Lesson 4 – International Marketing: The Importance of Global Marketing Strategy Lesson 5 – Internet and Global Marketing: Ecommerce on an International Scale Lesson 6 – International External Marketing: Culture, Economics, Tech & More Lesson 7 – International Marketing Mix and the 4 Ps of Marketing Lesson 8 – Breaking into Foreign Markets: International Marketing Strategies Lesson 9 – International Trade Organizations and Trade Agreements Module 4 – Strategic Marketing Planning Lesson 1 – Competitive Advantage: The Importance of Strategic Marketing Lesson 2 – Business Plans: How to Develop a Business Mission Statement Lesson 3 – What is SWOT: Situation Analysis in Marketing Lesson 4 – Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages Lesson 5 – How to Identify Strategic Alternatives in Marketing Lesson 6 – Target Market Strategies for Successful Business Lesson 7 – The Marketing Mix: Product, Place, Price & Promotion Lesson 8 – Online Video Marketing Strategies Lesson 9 – How to Write a Market Analysis Lesson 10 – How to Write a Marketing Plan Lesson 11 – Focus Strategy: Definition & Examples
Module 5 – Consumer & Business Marketing Lesson 1 – Marketing Environment: External Influences on Marketing Strategy Lesson 2 – B2B vs. B2C: How Business Marketing Differs from Consumer Marketing Lesson 3 – Business Marketing: Producers, Resellers, Governments & Institutions Lesson 4 – Business Buyers: New Buy, Modified Rebuy, Straight Rebuy Lesson 5 – Attitudes, Values & Belief: Social Factors in Marketing Lesson 6 – Consumer and Industry Reaction to the Market and Economy Lesson 7 – The Political and Legal Environment of Marketing Lesson 8 – Foreign and Domestic Business Competition: Definition and Regulations Lesson 9 – Consumer Behavior Theory and Marketing Strategy Lesson 10 – Understanding the Consumer Decision-Making Process: A Marketing Must Lesson 11 – Consumer Psychology and the Purchase Process Lesson 12 – Cognitive Dissonance & Post-Purchase Process Lesson 13 – Buying Behavior and Marketing: Types of Consumer Buying Decisions Lesson 14 – Influences on Consumer Buying Decisions: Cultures, Values & More
Module 6 – Segmentation and Product Marketing Lesson 1 – Market Segmentation: Why Market Segments Are Important to Marketers Lesson 2 – Market Segmentation: Geographic, Demographic, Psychographic & More Lesson 3 – How to Segment Business Markets Step-by-Step Lesson 4 – Positioning and Differentiation in Consumer Marketing Lesson 5 – What is a Business Product: Definition for Marketers Lesson 6 – Consumer Products: Convenience, Shopping, Specialty & Unsought Products Lesson 7 – Product Development and Business Growth: Process & Strategies Lesson 8 – Branding and Brand Equity in Business Marketing
Module 7 – Product Planning & Promotion Module 8 – Direct & Online Marketing Lesson 1 – The Types & Benefits of Direct Marketing Lesson 2 – Online Marketing for B2C vs. B2B Models Lesson 3 – Online Marketing for C2C & C2B Models
Module 9 – Advertising & Sales Promotion Lesson 1 – What is Advertising? – Definition & Examples Lesson 2 – Effects of Advertising on Consumer Buying Behavior Lesson 3 – Types of Advertising: Institutional and Product Advertising Lesson 4 – Advertising Media Choices and Marketing Strategy Lesson 5 – How Public Relations is Different from Advertising Lesson 6 – Why Companies Use Public Relations Lesson 7 – Sales Promotion in the Promotional Marketing Mix Lesson 8 – Consumer Sales Promotion: Definition and Purpose Lesson 9 – Trade Sales Promotion and the Promotional Marketing Mix Lesson 10 – Effects of Advertising on Children Module 10 – Social Media Marketing Overview Lesson 1 – Social Media Marketing: Definition & Examples Lesson 2 – Social Media Marketing Channels: Facebook, Twitter, Pinterest & More Lesson 3 – How to Choose a Social Media Channel for Marketing Lesson 4 – Components of a Successful Social Media Strategy Lesson 5 – How to Incorporate Social Media Into a Marketing Campaign Lesson 6 – Branding in Social Media Marketing Lesson 7 – Measuring the Success of Social Media Marketing Lesson 8 – Trends in Social Media Marketing Lesson 9 – Social Media Marketing: Description & Strategy |