CERTIFIED PRODUCT AND DISPLAY AUDITOR 

NAME OF THE COURSE
PRODUCT AND DISPLAY AUDITOR  
 
CERTIFICATION
CERTIFIED PRODUCT AND DISPLAY AUDITOR 
 
COURSE OVERVIEW
Audits and inspections are key to how a brand is perceived by consumers in-store. Strategic retail audits provide the information companies need to optimize their product marketing and sales. This training on display audit training equips field reps with the most important details to keep in mind during an audit, as well as hitting on all the requirements to gain a true understanding of product sale trends. 
 
TRAINING DURATION
Total Training Hours : 22 Hours
Training Duration      : 1 Week
Total Training  Days  : 4-5 Working Days
 
TRAINING SCHEDULE
Weekdays (Sunday to Thursday)
Regular Sessions : 4 – 6 Hrs Per day (9am to 2pm or 3.00pm to 9.00 pm)
Food & refreshments Included
Weekends (Friday & Saturday)
Fast Track Sessions: 8 Hours per day (9am to 5pm)
Food & refreshments Included
 
CERTIFICATION
Globally recognized certificate from “Kings Global Career Academy”
 
TEST
No
 
LEARNING AIDS
Yes
 
COURSE MATERIAL
Hard & Soft Copies of Study Material
 
LANGUAGE OF INSTRUCTION
English
 
INSTRUCTOR HELPLINE
Yes
1. Email
2. Social Media (For Emergency requirements)
 
REGISTRATION REQUIREMENTS
1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
 
MODE OF PAYMENT
Cash / Cheque / Credit Card / Bank Transfer.
 
ELIGIBILITY
All product selling companies employees
 
COURSE BENEFITS
  • You will be able to validate compliance on your products’ retail execution
  • You will able to provide insights on how competing products are displayed
  • You will be Auditor who will merchandise/make corrections to displays as needed
  • You will be able to report and tell exactly your clients on their products
  • Knowledge of Mystery Shopper services are also available
 
COURSE CONTENTS
 
PRODUCTS
 
  • Products on display
  • Testing and demonstration
  • Display Setting
  •  Safety protocols
 
LAYOUT
 
  • The layout of the display work – Success rate calculations
  • Shelves and Stocks measurements
  • Overcrowding impacts
  • Calculate the best time for product sale
  • Complimentary products
 
POS MATERIAL
 
  • Promotional material quantity
  • Dates on Products
  • Branding elements results
  • Material displayed
 
WINDOW DISPLAY
 
  • Consumer reactions for the product
  • Consumer visualizing the product
  • Displays hygiene and attraction reporting
 
OTHER
 
  • POS system automation
  • Shopping carts
  • Entrances and exits
 
MOBILE AUDIT SYSTEM
 
  • Unlimited forms, questionnaires and checklists
  • Free industry standard templates to help you get started
  • Advanced features like Scoring and Photo Capture
  • Shortcuts and easy data entry for faster evaluations on-site
  • Realtime data reporting for quick decision-making by management
  • Monitor Product Conditions
  • Monitor Shelf Interactions
  • Track Product Placement
  • Ask Shoppers to Share Feedback About Displays
  • Monitor Sales on a Micro Level
  • Identify Inventory Levels Over Time
  • Monitor Theft
  • Tracking POS
  • Check for Trends vs Competitor’s Marketing Activity
  • Take Photos (techniques) of Your Competitor’s Promotions
  • Shelf Interactions of Competing Beverages
  • Close Monitoring Competitor’s Pricing”
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