| NAME OF THE COURSE |
| CERTIFIED OMNICHANNEL STRATEGY & MANAGEMENT |
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| CERTIFICATION |
| CERTIFIED OMNICHANNEL STRATEGY & MANAGEMENT |
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| COURSE OVERVIEW |
| Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. |
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| TRAINING DURATION |
| Training Hours per day : 4-6 Hours |
| Total Training Hours : 20-24 Hours |
| Training Duration : 5 Days |
| Total Training Days : 5-10 Working Days |
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| TRAINING SCHEDULE |
| Weekdays (Sunday to Thursday) |
| Regular Sessions : 4 – 6 Hrs Per day (9am to 2pm or 3.00pm to 9.00 pm) |
| Food & refreshments Included |
| Weekends (Friday & Saturday) |
| Fast Track Sessions: 8 Hours per day (9am to 5pm) |
| Food & refreshments Included |
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| CERTIFICATION |
| Globally recognized certificate from “Kings Global Career Academy” |
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| TEST |
| No |
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| LEARNING AIDS |
| Yes |
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| COURSE MATERIAL |
| Hard & Soft Copies of Study Material |
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| LANGUAGE OF INSTRUCTION |
| English |
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| INSTRUCTOR HELPLINE |
| Yes |
| 1. Email |
| 2. Social Media (For Emergency requirements) |
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| REGISTRATION REQUIREMENTS |
| 1. Passport Copy |
| 2. Curriculum Vitae |
| 3. Passport size photographs |
| 4. Course Fee |
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| MODE OF PAYMENT |
| Cash / Cheque / Credit Card / Bank Transfer. |
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| ELIGIBLE FOR |
| This Strategic Management course is designed for executives, managers, professionals and consultants who intend to learn, apply and teach on strategies in their organizations, creating competitive advantages, and developing and implementing winning strategies. |
| Open to all who are interested |
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| COURSE BENEFITS |
- How to understand the needs of omnichannel customers
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- How to fulfil omnichannel demand
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- How leading retailers are navigating their omnichannel journeys
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- How to support an omnichannel strategy
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- Communicate those goals and objectives to the organization’s constituents
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| COURSE CONTENTS |
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| The Omnichannel Customer |
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- Customers are omnichannel
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- Retailer’s value proposition
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- Interacting with customers
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| Fulfilling Omni-channel Demand |
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- Designing a distribution network
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- Increasing delivery speed
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- The importance of information
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- The importance of ownership structure
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| Omni-channel Journeys |
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- Information-fulfillment matrix. Traditional vs hybrid models
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- From offline to online information
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- From online to offline information
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- Towards omnichannel fulfilment
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- Engaging customers in an omnichannel world
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| Supporting an Omnichannel strategy |
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- Enabling an Omnichannel Strategy
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- Omnichannel is Here To Stay
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