Certified E-Commerce Professional

NAME OF THE COURSE
E-Commerce Professional
 
CERTIFICATION
Certified E-Commerce Professional
 
COURSE OVERVIEW
Ever since the Internet revolutionized the world of business, many traditional retailers are losing customers to online business. With the rise in mobile device ownership, this further pushes consumers to develop online buying habit. A joint report by Temasek Holdings and Google Project showed that the e-commerce market in a single country will reach $7.5billion by 2025.
All businesses should take this opportunity to ride on this upward trend and establish an online presence to extend their reach to new customer sources. It doesn’t matter If you own an existing business or you are a new entrepreneur who is just starting your own business, you will be able to benefit from setting up an online business.
This course will give you all the things you need to start an e-Commerce business and to start selling your products and services online.
 
TRAINING DURATION
Total Training Hours: 22 Hours
Training Duration: 1 Week
Total Training Days: 4-5 Working Days
 
TRAINING SCHEDULE
Weekdays (Sunday to Thursday)
Regular Sessions : 4 – 6 Hrs Per day (9 am to 2 pm or 3.00pm to 9.00 pm)
Food & refreshments Included
Weekends (Friday & Saturday)
Fast Track Sessions: 8 Hours per day (9 am to 5 pm)
Food & refreshments Included
 
CERTIFICATION
Globally recognized certificate from “Kings Global Career Academy”
 
TEST
No
 
LEARNING AIDS
Yes
 
COURSE MATERIAL
Hard & Soft Copies of Study Material
 
LANGUAGE OF INSTRUCTION
English
 
INSTRUCTOR HELPLINE
Yes
1. Email
2. Social Media (For Emergency requirements)
 
REGISTRATION REQUIREMENTS
1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
 
MODE OF PAYMENT
Cash / Cheque / Credit Card / Bank Transfer.
 
WHO SHOULD ATTEND?
  • Retail business owners, e-commerce Project Managers, Marketing Managers, Digital Market Executives and Entrepreneurs.
  • Corporations that want to embrace e-commerce in their businesses
  • Individuals or Enterprises who want to explore alternative channels for sales and distribution
 
COURSE BENEFITS
  • Understand the psychological mindset of buyers and sellers and work to your advantage
  • Find one of the cheapest yet trustworthy suppliers
  • Learn how to calculate the profit margin of your product
  • Set up your own e-commerce store from various platforms
  • Understand the best shipping methods for each product
  • Learn how to manage your inventory
  • Learn what products to avoid
  • Apply technical skills to analyze and outsmart competitor
  • Learn how to market your products with the lowest cost
 
COURSE OUTLINE

Module 1: Idea Mapping
  • The hot product opportunity criteria
  • Profit clarity
  • Picking the profitable product to sell
  • Immersion Strategy
 

Module 2. Your Audience
  • The psychology of traffic
  • Ideal customer avatar
  • How to eliminate competition
 

Module 3. Product
  • Pricing
  • Packaging
  • Positioning
  • Your Viable Product
  • Keyword data research
  • Finding suppliers
  • Product design and packaging
  • Capitalise on proven data to analyze the supplier and demand
  • Competitor analysis
  • Profitability calculation
  • Shortlisting of product categories to sell (FMCG, Electrical, Novelty, Food etc)
  • Understanding the advantages/disadvantages of low and high price point products on your business
 

Module 4. E-Commerce Setup
  • Frontend and Backend Hands-On Session
  • Understanding the e-commerce process
  • Set up your website
  • Website Templates/Themes
  • Payment Options
  • Shipping Options
  • Promotion Options
  • Setup Product
  • How to create a listing from scratch
  • Setup Payment Methods
  • Setup Shipping Methods
  • Setup Promotion
 

Module 5. Sales
  • Sales Triggers
  • Sales Machine
  • List Building
  • Remarketing
  • Boost customer engagement
  • Opt-in Offer
  • Optimize listing
 

Module 6. Sourcing
  • Find one of the cheapest yet trustworthy suppliers
  • Recommendation of contacts to bring products in for you
  • Calculating the costing; (commission, hidden cost)
  • Understanding the timeline for each product
  • Learn about the products’ characteristics
 

Module 7. Listing
  • How to create enticing artwork for your products
  • How to create good content
  • Understand how to price your product
  • Creating multiple tier options
  • Discover the art of up-selling and cross-selling on your page
 

Module 8. Shipping
  • Understand the best shipping methods for each product. Self-pickup, courier or normal posting
  • Explore various packing methods and labelling
  • Learn how combined shipping can work to your advantage
 
Module 9. Aftersales
  • Learn how to effectively manage customer service and expectations
  • Understand how refunds and returns work
 
Module 10. Inventory
  • Learn the know-how to manage your inventory
  • Using trends and data to manage the re-ordering quantity
 
Module 11. Advertising / Marketing
  • Discover which advertising channel is the best for your product
  • How to set up various marketing tools to attract traffic
REGISTER