| NAME OF THE COURSE |
| Airport Marketing & Corporate Communications |
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| CERTIFICATION |
| Certified Airport Marketing & Corporate Communications Strategies Professional |
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| COURSE OVERVIEW |
| Business communication has become too complex. That is why business directives often go unheeded, misunderstood or are not carried out. Learn to define, develop and deliver more effective messages. Become a plain-talking, public-spirited professional. Find out how to cut the B.S. (that’s Bureaucrat Speak) from your workplace. |
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| TRAINING DURATION |
| Training Duration : 1 Week |
| Total Training Days : 4-5 Working Days |
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| TRAINING SCHEDULE |
| Weekdays (Sunday to Thursday) |
| Regular Sessions : 4 – 6 Hrs Per day (9am to 2pm or 3.00pm to 9.00 pm) |
| Food & refreshments Included |
| Weekends (Friday & Saturday) |
| Fast Track Sessions: 8 Hours per day (9am to 5pm) |
| Food & refreshments Included |
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| CERTIFICATION |
| Globally recognized certificate from “Kings Global Career Academy” |
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| TEST |
| No |
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| LEARNING AIDS |
| Yes |
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| COURSE MATERIAL |
| Hard & Soft Copies of Study Material |
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| LANGUAGE OF INSTRUCTION |
| English |
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| INSTRUCTOR HELPLINE |
| 1. Email |
| 2. Social Media (For Emergency requirements) |
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| REGISTRATION REQUIREMENTS |
| 1. Passport Copy |
| 2. Curriculum Vitae |
| 3. Passport size photographs |
| 4. Course Fee |
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| MODE OF PAYMENT |
| Cash / Cheque / Credit Card / Bank Transfer. |
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| ELIGIBILITY |
- Airport communication managers or specialists
- Airport International Relations managers
- Project managers of large or sensitive airport projects
- Airport General Manager/ Executive Director
- Airport Operations Directors, Managers, Officers and Staff
- Airport Environment Directors, Managers, Officers and Staff
- Civil Aviation Authority Officials
- Airport managers that have direct contact with the public or the press
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| COURSE BENEFITS |
- This course will introduce you to the basic principles of management and public relations and communication in an airport context while exploring the underlying developments that have led to the shape of the communications and PR industry today. You will learn how to apply these in real-world projects and to manage them from initial design to final delivery and evaluation and have the opportunity to gain:
- knowledge of communication and public relations issues in an organisational context
- communication, media-handling and research skills
- experience of working on challenging, real-world projects
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| COURSE CONTENTS |
- Linking communication to the mission
- Understanding public relation terminology
- Preparing powerful positive messages on issues
- Developing a communication plan
- Using technology in modern communications
- The one-minute power message
- Media relations and issues management
- Preparing and delivering an interview
- Strategic marketing and business planning
- Airline route analysis
- Marketing process and planning
- Marketing intelligence and market data
- Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
- Airline product specifications
- Air services development
- Joint marketing promotions
- Retail marketing
- Airport land development objectives
- Property marketing
- Achieving differentiation
- Marketing roles and responsibilities
- Outsource and contract management approaches
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