CERTIFIED ADVANCED BRANDING PROFESSIONAL

NAME OF THE COURSECERTIFIED ADVANCED BRANDING PROFESSIONAL
CERTIFICATIONCERTIFIED ADVANCED BRANDING PROFESSIONAL
  
COURSE OVERVIEWBranding is a strategy in marketing that is helpful for a business to succeed. If you have the right skills to promote brand building and management then this course is right for you.

You will be taught in this course new marketing strategies to create the perfect branding for your business. This Professional Diploma in Branding Management Strategy will introduce you to brand management to manage advertising and promotions of your business through both digital and online marketing methods.
  
TRAINING DURATIONTotal Training Hours : 22 Hours
Training Duration      : 1 Week
Total Training  Days  : 4-5 Working Days
  
TRAINING SCHEDULEWeekdays (Sunday to Thursday)
Regular Sessions : 4 – 6 Hrs Per day (9 am to 2 pm or 3.00 pm to 9.00 pm)
Food & refreshments Included
Weekends (Friday & Saturday)
Fast Track Sessions: 8 Hours per day (9 am to 5 pm)
Food & refreshments Included
  
CERTIFICATIONGlobally recognized certificate from “Kings Global Career Academy”
  
TESTNo
  
LEARNING AIDSYes
  
COURSE MATERIALHard & Soft Copies of Study Material
  
LANGUAGE OF INSTRUCTIONEnglish
  
INSTRUCTOR HELPLINEYes
1. Email
2. Social Media (For Emergency requirements)
  
REGISTRATION REQUIREMENTS1. Passport Copy
2. Curriculum Vitae
3. Passport size photographs
4. Course Fee
  
MODE OF PAYMENTCash / Cheque / Credit Card / Bank Transfer.
  
WHO SHOULD ATTEND 
  • Professionals involved in brand development, marketing and change management
  • Business owners and entrepreneurs looking for the competitive edge in their business
  • Tertiary-and-above students who want to differentiate themselves in the marketplace
  
COURSE BENEFITS
  • Understand the systematic and repeatable method to creating a brand
  • Learn how to create the ideal brand position that will differentiate you from your competitors
  • Learn how to improve your brand experience through customer journey mapping
  • Learn how to craft a brand positioning statement to serve as your brand’s north star
  • Learn how to use brand elements to create a brand identity that is impactful and memorable
  
COURSE CONTENTSIntroduction to brand management
Customer-based Brand Equity
Brand Positioning
Choosing Brand Elements to build brand equity
Designing Marketing Programmes to Build Brand Equity
Planning Integrating Marketing Communications to Build Brand Equity
Leveraging Secondary Brand Association to Build Brand Equity
Developing a Brand Equity Measurement system and measuring sources of brand equity
Designing and Implementing Branding Strategies
Introducing and naming new products and brand extensions
Managing brand over time
Managing Brands over Geographic Boundaries and Market Segments
Examine and distinguish the brand and the brand strategy.
Discuss brand management theory and analyse different foundations that are used to value brands.
Propose, evaluate and justify brand development decisions.
Discuss brand elements.
Evaluate the role of the marketing mix in supporting successful brands.
Examine Integrated Marketing Communications in successful branding.
Assess alternatives in secondary brand associations.
Examine brand performance.
Design and propose brand strategies
Examine the development of brand names and brand extensions
Discuss the management of brands over time, geographic boundaries and market segments
Apply brand management theory to real-life examples
Synthesise information and apply them to particular marketing scenarios
Demonstrate course competence through discussions
Work effectively in groups to discuss, analyse, prepare and present on brand management topics
Demonstrate written proficiency
Make oral presentations in areas related to brand management

Brand Audit (Advanced)

Brand Positioning (Advanced)

Brand Identity (Advanced)
REGISTER